Marketing Plan For Developing New Products - 1690 Words

Product Development Name Institution of Affiliation Describing the Product The new product is the adjustable umbrella. This is the newest product for the Sky-Joy Company. The product comes with many features that are good for the different customers thus making it the best product ever in the market. The product is easily adjustable to fit in a small bag thus making it easily portable to carry. Its portability makes it the best to travel with and maybe use it anytime depending on the circumstances that arise. The product is strong for use in all weathers including strong wind without being damaged by it. It comes at different sizes and prices to cater for the different tastes of the customers. New product†¦show more content†¦Commercialization-A good budget plan to manufacture, advertise and promote the product in the market for sale was developed. New Product Lunch Strategy The launch of a product is an exciting time especially to a company because it signifies the success in the long process and expenses spent in developing a product. Launching also needs to be strategized for its success (Indounas, 2016). The process involved: 1. Setting Objectives These are the goals that a company aims to achieve with the new product introduction. A key thing to note about the objectives is that they need to be specific and attainable among other factors. The objectives were: †¢ To satisfy the targets buyers †¢ Capture a big market †¢ Increase sales †¢ Increase company’s profit 2. Strategy Development In developing a strategy that was to make sure that the product was to do well in the market, strategic planning analyzing was done it critical areas: Functional planning-A team for the launch was formulated consisting of a member from every department. Audience specification-The Company devised the ways on how to deliver the products to customers both local and foreign through distribution. Integrating Operations-The Company planned the activities of each functional area within the organization for the successful launch. Launch Phases- The stages of the launch were grouped in three: pre-launchShow MoreRelatedDeveloping a Marketing Plan to Introduce a New Product or Service for Tausif Iternational3170 Words   |  13 PagesPROJECT ON: DEVELOPING A MARKETING PLAN TO INTRODUCE A NEW PRODUCT OR SERVICE FOR TAUSIF ITERNATIONAL. GROUP NAME: THE XPLORER MKT 201 Section 3 Autumn 2008 Submitted to Nawshad Naqueeb Submitted by Tanvir Hasan. ID: 0720005 Tahsin Tasnim. ID: 0720034 Tazina Afrin Nisha. ID: 0720061 Ahmad Imtiaz Sobhan. (Group coordinator) ID: 0720078 A.K.M. Ehsanul Hossain. ID:0720248 Progga Parmita Anika. ID: 0630014 Date of Submission NovemberRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesand how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring return on marketing investment Chapter Outline 1. Companywide Strategic Planning: Defining Marketing’s Role 2. Marketing Strategy and the Marketing Mix 3. Managing the Marketing Effort Read MoreCASE STUDY Jensen1172 Words   |  5 Pageshigh-quality products but was also known for valuing their employees. The company continued to be in a highly-profitable position for years but showed a flattened growth due in its casual wear division. This made the Jenson’s shoes executive management to re-think their marketing strategy for strengthening their long-term industry viability. Sally Briggs, VP of Marketing, was in charged for developing a major marketing strategy, to define opportunities for new markets and new products within the nextRead MoreReview Of Changing Perspective Of Marketing Planning1334 Words   |  6 PagesCompile Marketing Audits 1.1: Review of Changing Perspective in marketing Planning: Marketing planning is a medium which helps a company to form different marketing strategies for gaining favourable market place where it can earn more profit. Marketing planning has undergone various changes in last decade because of dynamic environment, innovation, technology and changing preferences of customers. So in that context there are mainly two approaches of marketing planning: 1: Traditional marketing planRead MoreMkt 571 Complete Course Mkt 571 Week 1 Marketing Environment Simulation and Summarymkt 571 Week 2 Vals Surveymkt 571 Week 2 New Product Launch Marketing Plan, Part I Mkt 571 Week 3 Segmentation and Target Market Paper1325 Words   |  6 Pages571 Week 1 Marketing Environment Simulation and Summary Complete the Marketing Environment Simulation and Summary in MyMarketingLab. Save your results report from the simulation to your computer. Click the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take the VALS Survey. Submit a screen shot of your results through the Assignment Files tab. And post a response to the following: How can marketers use this information? MKT 571 Week 2 New Product Launch MarketingRead MoreMkt 571 Week 1 Mkt 571 Week 11245 Words   |  5 Pages571 Week 1 Marketing Environment Simulation and Summary Complete  the Marketing Environment Simulation and Summary in MyMarketingLab. Save  your results report from the simulation to your computer. Click  the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take  the VALS Survey. Submit  a screen shot of your results through the Assignment Files tab.   And post  a response to the following: How can marketers use this information? MKT 571 Week 2 New Product Launch MarketingRead MoreMarketing Plan1270 Words   |  6 PagesIndividual Assignments - Marketing Plan. Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whetherRead MoreNotes on Importance of Planning for Business Success1060 Words   |  5 PagesQUESTION: You have been invited to an interview for a marketing manager position in a fast moving consumer goods firm. As part of the interview process you have been asked to develop a brief presentation on five importance of planning for business success. Specially, you are also to briefly explain the factors to be considered in the preparation for developing a marketing plan. Prepare your notes for the interview. A marketing plan is a written document that summarizes what the marketer hasRead MoreMarketing Principles1212 Words   |  5 PagesMarketing principles: Task 2 2.1 Explain how the vacuum cleaner is developed to sustain a competitive advantage. To sustain competitive advantage for any company so for ACL company developing new vacuum cleaner was an important step. In sustaining competitive advantage, there are 8 stages defined below (new product development, www.learnmarketing.net) Stage 1: Idea generation- for every organization idea could come from different sources such as: market research, employees, consultants, competitorsRead MoreMkt 571 Communications Plan1128 Words   |  5 PagesCommunications Plan MKT/571 March 21, 2011 Communications Plan The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company s message or advertisement, it is important that the message be clear and consistent (Business Training Schools,  2011). Developing the proper lines of communication, especially with a new product is vital to a company

The Literature And The Individual Child - 1462 Words

†¢ Traditionally, the term popular culture has denoted the ‘culturedness’ of the lower classes as opposed to the fine arts or high culture, consumed by the wealthy. †¢ The distinction between ‘culturedness’ of the classes is a socially constructed distinction and is susceptible to change over time; based on the modern ability of all classes to enjoy any popular culture format they choose. The literature and the individual child †¢ Within most regions of the world, media and popular culture are an inevitable part of contemporary childhoods- children spend more and more time engaging with various types of media than with families and friends and often, school. †¢ The literature views popular culture as shaping children’s viewpoints through many†¦show more content†¦Ã¢â‚¬ ¢ Often as adults, we dismiss the culture that children see as valuable in opposition to what is perceived as superior, to adults. Adults often see children’s culture as dumbed down or innocent. Dismissing children’s pop culture as just entertainment or as fluff, misses the overt and covert messages embedded in the medium and the value these items can possess for literacy. Pop culture’s overt and covert messages †¢ Most reference literature is framed around the psychological perspectives of popular culture and argue that children are proceeding towards an adult state in their courses of thought. The focus being the impact of the interaction between the individual child and popular culture/ media and the domination of behaviours and attitudes such as: o Violence, most notably o Gender stereotyping o Notions of overt sexuality o Stereotypical representations of race and national identities o Class o Power o Exploitation- both of children and of parents †¢ Children’s popular culture icons and their messages: o The Disney Princess characters generate $4billion whilst sending out subtle messages about societal expectations relating to gender and sexuality. o Barbie indicates form fitting clothes and always full make-up where appearance seems more valuable than any professional knowledge an individual can possess. Linked to eating disorders and body image issues. o Cinderella cements role expectation where women either perform

Saint Augustine of Hippo Free Essays

Biography: Aurelius Augustinus (referred to as â€Å"St. Augustine of Hippo) was born in Tagaste (now Souk- Ahras), North Africa on November 13, 354. His family was not rich growing up but Augustine still received a Christian education. We will write a custom essay sample on Saint Augustine of Hippo or any similar topic only for you Order Now Wild as a child he had a long-term relationship with a freedwoman who bore him a son. When he was 19 he was introduced to philosophy at Carthage where he became a brilliant student who mastered Latin and knew Greek. He worked as a professor at Carthage for a while but sometimes the students didn’t pay the professors after attending all the classes, so he got annoyed and traveled to Rome to seek a fortune. When he was in his thirties he converted to Christianity and entered a monastery. He spent the rest of his life working on his philosophical writings. In 395 he was ordained Bishop of Hippo. He died of a fever on August 28, 430 during the third month of the siege of Hippo by the barbarians. Philosophy on Law: St. Augustine believed and wrote extensively about natural law. He defines natural law as â€Å"an instilled law written on the human heart or conscience†. Augustine believed natural law was one of the ways God governs humans. His notions of natural law lead him to a discussion about just and unjust laws. He believed just laws were derived from natural law. Additionally he believed, those laws not following natural law, were unjust and â€Å"is no law at all† Strengths and Weaknesses: There are a few weaknesses when it comes to Augustine’s belief on natural law. Natural law is grounded in religion and in todays world people want a different legal system between the church and state. This makes them tend to avoid the reference to â€Å"natural law†. Another weakness is Augustine’s believed that some laws were written on peoples hearts. This leads to the question, why is there bad people? Not to say all of natural law is a weakness because it does have some strengths. One strength, to natural law is despite all the different religions and geography’s most societies have a common set of principals that lands credibility to the theory of natural law. Another strength is the argument of natural law allows for separation between church and state in laws of punishments. St. Augustine would definitely support civil disobedience. He believed if a law was unjust than it was no law at all. He thought that there were laws written on your heart and if a law wasn’t written on your heart than it was an unjust law. Therefore he didn’t consider it a law. Below is a short video of Martin Luther King saying his famous speech â€Å"Letter from a Birmingham jail†. St. Augustine is known for his creation of natural law. Augustine discovered that God creates at least some moral aspects. St. Augustine, along with St. Paul, and St. Thomas Aquinas founded the notion of an instilled law written on the human heart or conscience. It was created through the synthesis of notions such as natural justice and the biblical belief in a greater being and lawgiver that we think of as being natural law. Augustine’s most famous quote is also has the greatest impact on natural law. His quote was â€Å"an unjust law is no law at all†. He means that justice is the sole purpose of law and if the law isn’t fair, than it is not serving justice. Augustine on Free Choice of the Will: â€Å"Now every punishment is a punishment for sin, if it is just, and is called a penalty; but if the punishment is unjust, since none doubts it is a punishment, it is imposed on man by an unjust ruler. This piece of writing by Augustine talks about just and unjust laws and the reason for punishments. It reinforces his position that an unjust law is no law at all. The Problem of Free Choice: Book One. Will not any intelligent man regard that law as unchangeable and eternal, which is termed the law of reason? We must always obey it; it is the law through which wicked men deserve an unhappy, and good men a happy life, and through which the law we have said should be called temporal is rightly decreed and rightly changed. Can it even be unjust that the wicked should be unhappy and the good happy, or that a well-disciplined people should be self-governing, while an ill-disciplined people should be deprived of this privilege. I see that this law is eternal and unchangeable. I think you also see that men derive all that is just and lawful in temporal law from eternal law. For if a nation is justly not self-governing at one time, and justify not self-governing at another time, the justice of this temporal change is derived from that eternal principle by which it is always right for a disciplined people to be self-governing, but not a people that is undisciplined. This part of Augustine’s writing backs up his theory of natural law. He is attempting to reconcile the relationship between natural law and mans free will. He believes that natural law is a part of every human being and freewill is the ability of man to choose between what is the right thing and what is wrong. All of Augustine’s writing and books were originally written in Latin and have been translated into several different languages over the years. Most of his writing was religious in nature and his views on laws were derived from his desire to understand god’s relationship with society. Two Questions: 1) How is the concept of natural law relevant in today’s society and courts? ) What do you think some of the natural laws are? Examples of natural law: human rights, etc. Natural law is the theory or belief that certain rights exist independently of any government’s granting of those rights. Generally, whenever a group rebels against their government and asserts rights that the government hasn’t granted them, they are making a claim of natural law. Many children, for example, appeal to a sense of fair ness in disputes, and most people around the world agree that murder is a severe  infraction  of natural law. For example, the declaration of independence was an assertion of natural law – the right to be free, the right not to be taxed without representation, etc. , if you believe you are entitled to these rights just by virtue of the fact that you are alive/human, you believe in natural law. It can also work the other way; certain actions are criminal just by virtue of the acts themselves, such as murder (malum per se). Positive law, on the other hand, is the theory or belief that all law comes from the government/lawmakers (Malum prohibitum). Basically, you have no rights that are not granted to you from the government, and no action is inherently right or wrong under the law unless there is legislature or court-created law that says so. Basically, murder isn’t illegal because it’s â€Å"evil† or bad, it’s illegal because there’s a written law in the books that says so. Natural law and natural rights follow from the nature of man and the world. We have the right to defend ourselves and our property, because of the kind of animals that we are. True law derives from this right, not from the arbitrary power of the omnipotent state. Natural law has objective, external existence. It follows from the ESS (evolutionary stable strategy) for the use of force that is natural for humans and similar animals. The ability to make moral judgments, the capacity to know good and evil, has immediate evolutionary benefits: just as the capacity to perceive three dimensionally tells me when I am standing on the edge of a cliff, so the capacity to know good and evil tells me if my companions are liable to cut my throat. It evolved in the same way, for the same straightforward and uncomplicated reasons, as our ability to throw rocks accurately. Read more:  http://wiki. answers. com/Q/What_are_examples_of_a_natural_law#ixzz27LOHpIBl http://plato. stanford. edu/entries/augustine/ http://americanenglishdoctor. com/wordpress/literacy/basic-literacy/general-knowledge-2/basic-literature/letter-from-birmingham-jail/1758 How to cite Saint Augustine of Hippo, Essay examples

Baptism a Rite of Passage free essay sample

My Rite of Passage In life everyone experiences some type of rite of passage and many of us go through multiple including things such as religion, school, jobs, marriage and joining the armed forces. I went through a rite of passage known as a baptism when I was eighteen years old. This rite of passage changed dramatically the way that I was living. I went from a way of death and sinfulness into becoming born again and brought into a life with Jesus Christ. One of my first parts of my journey through this rite of passage was giving up my old life of sin. I stepped away from some of my old ways such as cussing, drinking in excess, feelings and actions of lust for the opposite sex. While going through this stage I also had to separate my self from many of my old friends who were corrupting me. We will write a custom essay sample on Baptism: a Rite of Passage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I was to put to death my old way of living and become renewed through Jesus Christ. I had to speak with a member of the pastoral staff at the church I was attending to see if this was something I was ready for. I chose to speak with the youth pastor because he is the one I felt I knew best. Even though I was somewhat comfortable with the youth pastor I was nervous to explain why I was ready to become baptized. When I was being baptized they dunked me under water symbolizing the drowning or death of my old self. Before being baptized I had to memorize some answers that I had to say in front of the whole congregation. I was to begin sacrificing ten percent of my income towards the church for gods work. Reading was constantly assigned and I met up with the youth pastor on a weekly basis to make sure I was growing in my faith. People were set in place to keep me accountable for my actions. I was to also seek out someone at this time that could mentor me. Through mentorship I was going to be able to learn the sacra so to speak. Before I was to be baptized I was brought before the whole congregation and the pastor spoke of who I was before and what the meaning of this day was. He spoke of the ways in which god was going to use me and that this would change the way I would live for the rest of my life. In this moment I realized that I left all my old friends behind and that I was at a betwixt in my life because I wasn’t fully accepted into the church yet as an equal. Then the moment came when I was to be baptized and died to my old self at that moment I came out of the water cleansed and reborn into the family of the church/Christ. When I was born again at the moment I came out of the water I heard cheer and whistles of excitement. I was welcomed by a huge smiles and hugs from friends and family into the new life I was beginning. The following few hours were spent in a time of celebration and worship. On that day I truly began to call my self a Christian. The rite of passage of being baptized has changed me and I have grown through the experience from a teen into adulthood in some forms. There are many rituals that are now a part of my life that weren’t before this rite of passage. It changes the way I view the world and how the world views me. I am now in a